Last modified: 2024-07-02
Abstract
The aim of this research is to examine the influence of Cash On Delivery (COD) and Online Customer Review (OCR) services on purchasing decisions at Shopee e-commerce in Batusangkar City. The number of respondents in this study was 100 people using the lemeshow formula, because the population size is unknown. The data analysis used is multiple linear regression. The test results show that Cash On Delivery (COD) and Online Customer Review (OCR) services have a positive and significant effect on purchasing decisions at Shopee E-commerce in Batusangkar City.
Keywords
References
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