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Growth In The Number Of Customers Using The Ollin Application At Bank Nagari Pasar Raya Branch, Padang City
Last modified: 2026-05-10
Abstract
The rapid development of digital technology has encouraged the banking sector to transform its services into technology-based platforms in order to meet the needs of modern society. One form of this transformation is the development of mobile banking services. PT Bank Nagari, as the Regional Development Bank of West Sumatra, introduced a digital innovation through the Ollin by Nagari application to strengthen its digital banking services. This study aims to analyze the growth in the number of customers using the Ollin application at PT Bank Nagari Pasar Raya Branch, Padang City, and to identify the factors that influence its increasing usage.
This research uses a qualitative method with a descriptive approach. Data were collected through field research (interviews) and library research. The results show that the implementation of Ollin by Nagari provides convenience, speed, and efficiency in financial transactions such as fund transfers, bill payments, QRIS transactions, and online account opening. Since its official launch as a Super App in January 2025, the application has shown significant growth in the number of users.
The increase in users is influenced by the growing demand for digital transactions, comprehensive features, improved security systems, and the bank’s digital transformation strategy. Therefore, Ollin by Nagari serves as an indicator of the successful digital transformation of regional banking in enhancing financial inclusion and competitiveness.
This research uses a qualitative method with a descriptive approach. Data were collected through field research (interviews) and library research. The results show that the implementation of Ollin by Nagari provides convenience, speed, and efficiency in financial transactions such as fund transfers, bill payments, QRIS transactions, and online account opening. Since its official launch as a Super App in January 2025, the application has shown significant growth in the number of users.
The increase in users is influenced by the growing demand for digital transactions, comprehensive features, improved security systems, and the bank’s digital transformation strategy. Therefore, Ollin by Nagari serves as an indicator of the successful digital transformation of regional banking in enhancing financial inclusion and competitiveness.
Keywords
Mobile Banking, Ollin by Nagari, Customer Growth, Digital Banking Transformation
References
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Harries Ismail, Tri Purwani. 2021. “Faktor Yang Mempengaruhi Minat Penggunaan Mobile Banking” 3 (17).
Maulana, F., & Sari, P. E. (2025). Pengaruh Kualitas Produk Digital Banking Terhadap Kepuasan Nasabah Bank Nagari Cabang Utama Padang. Jurnal Penelitian Dan Pengkajian Ilmiah Sosial Budaya, 4(1), 36-44.
Padang, N. C. P. R. Tingkat Kepuasan Nasabah Terhadap Layanan M-Banking Di PT. Bank.
Putri, W. E., Putra, Y. E., & Susanto, R. (2022). Tingkat Kepuasan Nasabah Terhadap Layanan M-Banking Di PT. Bank Nagari Cabang Pasar Raya Padang (No. z93jx). Center for Open Science.
Rahmadani, S., & Dona, E. (2022). Credit Provision Procedures at PT. Bank Nagari Cabang Pasar Raya Padang (No. a82ye_v1). Center for Open Science.
Susanto, R., & Riayu, A. (2020). Penerapan M-Banking Dalam Meningkatkan Jasa Dan Layanan Perbankan Di PT. Bank Pembangunan Daerah Sumatera Barat Cabang Siteba.
Arofah, N. R., & Priatnasari, Y. (2020). Internet banking dan cyber crime: Sebuah studi kasus di perbankan nasional. Jurnal Pendidikan Akuntansi Indonesia,18(2), 107–119.
Yanti, Beni Eka, Eri Besra, and Suziana Suziana. 2025. “Penggunaan Aplikasi Ollin by Nagari Oleh Nasabah ASN Bank Nagari Di Wilayah Sumatera Barat Dengan Pendekatan Technology Acceptance Model ( TAM )” 6 (4): 2139–50
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