Last modified: 2024-07-02
Abstract
This study aims to determine the effect of Social Media, Word Of Mouth, and Lifestyle on purchasing decisions for Yamaha Nmax motorbikes at CV. Yamaha Tjahaja Baru Kambang. This research is quantitative research, the sampling method uses purposive sampling technique with 66 respondents. The data analysis technique used in this study was multiple regression analysis. The results of this study indicate that Social Media has a positive and significant effect on purchasing decisions, Word Of Mouth has a positive and significant effect on purchasing decisions, and Lifestyle has a positive and significant effect on purchasing decisions.
Keywords
References
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