Last modified: 2024-07-19
Abstract
This research aims to test the effect of Customer Experience Regarding Customer Satisfaction at the Ampalu Raya Ulak Karang Padang Restaurant. This type of research is quantitative. The population in this study is consumers who shop at Ampalu Raya Ulak Karang Padang Restaurant. Where is the population Ampalu Raya Ulak Karang Padang Restaurant in 2022 there will be 42,000 consumers. The number of samples was 100 people obtained using the Slovin formula. The type of data used in this research is quantitative and qualitative data. Meanwhile, the data sources are primary and secondary data sources. The data analysis technique uses multiple linear regression using the SPSS version 21.00 program. The hypothesis was tested using the t testα = 0.05. The results of this research show that Sense has a positive and significant effect onCustomer ExperienceinAmpalu Raya Ulak Karang Padang Restaurant, Feel positive and significant effect on Customer Experiencein Ampalu Raya Ulak Karang Padang Restaurant, Think positive and significant effect on Customer Experiencein Ampalu Raya Ulak Karang Padang Restaurant, Act positive and significant effect on Customer Experiencein Ampalu Raya Ulak Karang Padang Restaurant, and Relate positive and significant effect on Customer Experiencein Ampalu Raya Ulak Karang Padang Restaurant.
Keywords
References
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